Privacy Policy

This policy explains what information CyclingTrend.com collects when you visit, why we collect it, and the choices you have. We’ve written it in plain language on purpose — a privacy policy you can’t understand protects nobody.

The short version: we don’t sell your personal information. We collect the minimum needed to run the site — analytics to understand what’s read, cookies that make affiliate links work, and whatever you choose to send us (like a newsletter signup or an email). The details follow.

Who We Are

Cycling Trend is an independent cycling publication dedicated to helping riders make informed decisions through practical guides, honest reviews, and cycling advice.

If you have any questions about this Privacy Policy or how your information is handled, please contact us through our Contact Us page.

Information We Collect

We collect information in two ways.

Information You Provide

You may voluntarily provide information when you:

Contact us through our contact form
Send us an email
Subscribe to our newsletter (if available)

This information may include:

Name
Email address
Any information you choose to include in your message

Information collected automatically:

Analytics data — pages visited, time on page, approximate location (city/country level), device and browser type, and how you arrived at the site. This is aggregated and doesn’t identify you personally to us.
Cookies and similar technologies — small files stored by your browser, described in the next section.
Server logs — standard technical records (IP address, timestamps, requested pages) kept by our hosting provider for security and performance.

What we don’t collect: payment information (we sell nothing directly — purchases happen on retailers’ sites under their policies), government identifiers, or sensitive personal categories.

Cookies & Tracking

We use three kinds of cookies:

Functional cookies keep the site working — remembering preferences and enabling core features.

Analytics cookies — we use Google Analytics (via Google’s Site Kit) to understand how the site is used. Google may set cookies and receive your IP address and browsing data on our pages. You can learn how Google uses this data at google.com/policies/privacy/partners and opt out via Google’s Analytics opt-out browser add-on.

Affiliate cookies — when you click an affiliate link (for example, a “Check Price on Amazon” button), the retailer sets a cookie that tells them you arrived from CyclingTrend, so we can earn a commission on qualifying purchases. These cookies belong to and are governed by the retailer — for Amazon links, that’s Amazon’s own privacy policy. Our affiliate disclosure explains the commercial side in full.

Your cookie choices: you can block or delete cookies in your browser settings at any time. The site remains readable with cookies blocked; some features (and our affiliate attribution) won’t function. ⚠ [If a cookie-consent banner/tool is or becomes legally required for your visitor base (EU/UK visitors), name the tool here and describe the consent choices it offers.]

How We Use Your Information

To operate, maintain and improve the site — understanding what content helps readers
To respond when you contact us
To send the newsletter you signed up for (every email includes an unsubscribe link; unsubscribing takes effect promptly)
To keep the site secure — detecting abuse, spam and attacks
To measure affiliate referrals so the site can earn the commissions that fund it

We do not sell your personal information, and we don’t use it for automated decision-making that affects you.

Third Parties We Work With

Cycling Trend may use trusted third party services to operate the website, including:

Google Analytics
Google Search Console
Affiliate programmes such as Amazon Associates
Website hosting providers
Email marketing providers (if applicable)
Embedded content from platforms such as YouTube or social media

Each third party operates under its own privacy policy, and we encourage you to review those policies if you interact with their services.

External Links

Our reviews and guides link to retailers, brands and other sites. Once you leave CyclingTrend, their privacy policies govern — we encourage a glance at them before providing personal information anywhere.

Data Retention

Contact messages are kept as long as needed to handle your inquiry and for a reasonable period after. Newsletter emails are kept until you unsubscribe. Analytics data is retained per Google Analytics’ configured retention period ⚠ [confirm setting — recommend 14 months]. Server logs rotate per our host’s standard schedule.

Your Rights

Depending on where you live, you may have the right to access, correct, delete, or receive a copy of your personal information, to object to or restrict certain processing, and to withdraw consent where processing is based on it.

⚠ [Australian visitors — rights under the Privacy Act 1988 and Australian Privacy Principles, if the operating entity is subject to them — confirm applicability with counsel.]
⚠ [EU/UK visitors — GDPR/UK-GDPR rights, if the site targets or monitors those users — confirm applicability.]
⚠ [California visitors — CCPA/CPRA rights including the right to know and delete — confirm applicability; note the “we do not sell personal information” statement above.]

To exercise any right, contact ⚠ [privacy email]. We’ll respond within the timeframe applicable law requires, and we’ll never penalize you for exercising a privacy right.

Children’s Privacy

CyclingTrend is a general-audience publication not directed at children under 13 (or the higher age applicable in your jurisdiction), and we don’t knowingly collect personal information from them. If you believe a child has provided us personal information, contact us and we’ll delete it.

Data Security

We use reasonable technical and organizational measures to protect the information we hold — HTTPS across the site, access limits, and reputable providers. No internet transmission is perfectly secure; we can’t guarantee absolute security, but we take the standard seriously.

International Transfers

Our providers (including Google and our host) may process data in countries other than yours, including the United States. Where required, transfers rely on the safeguards those providers maintain under applicable frameworks.

Changes to This Policy

When our practices change, this page changes — with an updated effective date at the top. Material changes will be flagged prominently rather than slipped in silently.